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5 Reasons You Should Care About College Students
They have money to spend Nearly half of all college students work. With tuition often covered by loans or parents, the money they do make is theirs to spend. They also carry plastic. 78% of students...
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How to Get College Women Excited About Your Brand
This is a guest blog post by Windsor Hanger, Co-founder of HerCampus.com Every CMO with a product that targets women in their 20’s wonders how to get college students to start talking about it. She...
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Back to School Marketing
Share/Bookmark As the days grow hotter, and summer holidays pass, there is a familiar event just around the corner – the spending blitz that is back to school. College students will be heading off to...
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Meet the patriotic Bikini Parade leaders!
Share/Bookmark Karly & Amy at the bikini parade The morning of Bikini Parade was filled with hustle from the SUMM team, as we made last minute preparations and counted potential participates....
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Targeting a Younger Audience, and Reviving a Brand: A History lesson
Share/Bookmark With the average age of a viewer hovering at 55, The History Channel (now known as History) is not well known for attracting a youthful demographic. However, History is challenging the...
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